Linear TV Networks vs Streaming Platforms: The Evolution of Competition and the Emergence of New Content, within the Context of Changing Viewing Trends and Innovation

Linear broadcasts have long been recognized as established television formats, relying on scheduled programming via cable. In contrast, on-demand streaming operate on ad-supported systems, with Netflix, major competitors, and Apple TV+ serving as key industry players. As media consumption habits shift, rivalry between conventional TV networks and s

read more